As the world comes closer every day, the available career options have grown wider. Gone are the days when a graduation degree from college was the only option, before one began a career. With modern technology and improved lifestyles, the demand for employment in various fields has increased tremendously. New career options are available for people to help them explore their creative side, and turn their passion into a profession.
Today, we give you a small insight on the various
career options, which you can explore in the field of advertising. A
full service advertising agency demands for expert skills in various
departments for different personalities, with varied creative talents.
Here are some of the career options that one can explore in an
Account Executives: This type of career
option is best suited for people who are well organized and possess
leadership qualities. The job of an account executive is to prepare
media plans, control budgets, give suggestions on strategy issues, etc.
Account executives are well paid and there is good scope for career
Copywriters: Creative and witty people who can swiftly
put their ideas in words are best suited for the copywriters' post. The
job of a copywriter is to visualize an idea and present it in limited
words. They must hold a strong command over the English language, and
have the knack of converting an idea into words.
People who are good with public relations skills are best suited for
this job. The job of a media manager is to buy space in the media and
update clients with the progress of their work. It is very important to
be bold and quick for the job of a media manager.
Designer: People who have good knowledge about colors and are creative
in nature, have the capacity to pull off this job excellently. It is
very important to have good knowledge about color combination, design
principles and typography. There is a lot of scope for growth for
designers in digital media.
Photographer: People who have good
knowledge about photography have a high demand in an creative
advertising agency. Ad agencies demand for expert skills and do detailed
work on their projects. Photographers have great scope for showcasing
their talent and creativity in such firms. It is very important to have
technical as well as practical knowledge about photography.
are many more career options available in the world of media and
advertising. The current generation will do great in any of these career
options, because of their vast knowledge and understanding of the media
Use of internet and exposure of western culture has
broadened the imagination levels of the nth century youth. This level of
exposure increases creativity in outdoor advertising, transit
advertising, online advertising, etc., and encourages more employment
opportunities in the field of advertising.
Jason Ego has a vast
knowledge about the full service advertising agency. His knowledge and
intelligence is reflected in all his articles.